![]() ![]() Logo - The logo is clear and positioned prominently in the center of the screen.While simplicity is often chosen, in some cases, using an intriguing texture is a great way to create a distinct feel to your app, and relevant images also prepare the user for the in-app experience. ![]() Usually, the colour chosen is bright to make it stand out, although it's perfectly acceptable to pick a color around your brand's color scheme. Background - Whilst there is no set rule for the background, the best ones are bold and distinct.The overwhelming majority of launch screens - well, the good ones anyway - use the following formula: Having looked at some of the best app launch screens around, is there anything we can take away and apply to our own launch screens? Despite the animated look, the color palette maintains a professional look, and the loading circle at the bottom of the screen lets the user know that the app is loading. The background is fun and animated, containing illustrations and text relating to the app contents (it's a news app focused on the K-Pop industry). Firstly, the logo is clear and stands out against the dark background. Soompi: Soompi's app launch screen is effective for a few reasons. Take note of what similarities they all have and you may be able to create one that is just as effective for your own mobile app! Now we've covered what a launch screen is and why they're important, let's take a look at some great examples of effective launch screens. That's a powerful thing to be associated with. If the user loves your app, each time they're greeted with that launch screen - plastered with your branding - it starts to fill them with a sense of excitement. ![]() Every time a user launches your app they see the same welcome screen, which breeds familiarity and reinforces your brand. That argument makes a fair point but misses the power of launch screens from a branding perspective. The main argument lobbied against the launch screen is the belief that its continued usage is largely down to expectation users just expect to see a launch screen, even though the overwhelming majority of apps just don't use enough resources to justify one - as mobile OSs become increasingly fast, they're only truly necessary for the most resource-intensive of apps. Because the launch screen's role is aesthetic rather than functional, some people sit firmly in the anti-launch screen camp. This played a crucial role in improving user experience, so much so that Apple made it a mandatory part of an app's design, continuing to this day. ![]() The idea originated from iOS as a way of creating the perception that an app was fast and responsive - rather than opening up an app and having to wait a number of seconds for it to load, users would instantly be presented with the launch screen. A launch screen is simply a visual placeholder displayed to the user whilst the app is loading. Curious about how MobiLoud can help you build an app in less than a month, with just a low-four figure investment? Click here to learn more. Despite their importance, from a functional point of view a launch screen actually does very little - your app could still work perfectly well without one. (Note: MobiLoud is not affiliated with any of the companies whose apps we have listed below - we simply believe they have done a great job with their launch screen!) What is an App Launch Screen?įirst up, let's take a look at what a launch screen actually is. We're going to help you make sure your app opens with a bang by showing you some real-world examples of what a good launch screen looks like. Get it wrong and you've lost your audience, giving them a negative perception of your app before its even loaded. Get it right - bold, simple and relevant launch screens tend to work best - and you'll make your audience sit up and take notice, feel genuinely excited about what's in store for them, and make them far more willing to spend time trying your app out. As such, its importance should not be underestimated! Whilst users get some idea of what your app is about from your description and screenshots in the App Store, where does their first impression of the actual app in-action come from? Your launch screen.Īlso referred to as a "splash screen", this is the very first thing your app users will see when they click to open up your app. You only get one chance to make a first impression. ![]()
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